Opinion
Meet The CSO
An Introduction to Asad Yawar, Mediolana's Cambridge-educated CSO and resident columnist.

As the Creative Director & CSO - that's Chief Strategic Officer - of Mediolana Limited, an educational products company headquartered in the permanently chic London neighbourhood of Kensington, Asad Yawar should have his hands full. But a perusal at his biographical material reveals a man who is used not so much to multi-tasking as embracing a multiplicity of different roles. At the age of just 18 he was given full media accreditation at the 16th FIFA World Cup, but his white-collar adventures were only just beginning: a five-year period in the late 2000s and early 2010s saw Yawar in the guise of solicitor of the Supreme Court of England and Wales at a frenetic legal practice in London's exclusive W8 postcode.

Life at Mediolana is an exercise in passion for our CSO as he turns his talents to one of his perennial obsessions: academic success. Following a government cutback, Yawar ended up teaching himself A-level economics; his four top grades at Advanced Level secured entrance to the University of Cambridge, from where he graduated with a double first in Social and Political Sciences (2003). A 100-article column at legendary South Korean digital newspaper OhmyNews grabbed the attention of no less a news organ than the International Herald Tribune (the global edition of The New York Times), but by this time Yawar was ensconced in case law, completing his training contract from 2006 to 2008. 

Mediolana's Creative Director & CSO predicted the present economic crisis within the British context way back in April 2006. He believes that it is especially important for the present and future generations of students to equip themselves to excel in an uncertain global climate, and that our products are an increasingly essential component in the academic toolkit; Yawar coined the term 'fonduenomics' to describe the multiple-dip economic contractions that define many post-development economies. He blogs virtually daily here and tweets even more frequently here